Every once in a while something comes along. This is not a dated document on the document itself. From the wording and referenced timelines, however, an inferential case can be made that it was composed some time in the middle of 2011.
Driscoll himself leads early with his degree in Communications from one of the top 5, and he was quick to mention that his wife Grace has a degree in Public Relations. Then, quickly, he moved to state "we are happy to help craft a marketing strategy with Thomas Nelson and enjoy doing so."
For those who want to read the doc, it can be read after the break. You might want to collapse all the menus on the right side of the blog before reading further.